Luxury ski specialist celebrates 35 years in Japan with unique itineraries

To celebrate 35 years of delivering luxury ski and adventure holidays in Japan, specialist operator Powder Byrne has put together five unique itineraries, spanning Hokkaido’s legendary powder fields, the temples of Kyoto, the Japanese Alps and Kyushu’s volcanic south, each designed to showcase the very best the country has to offer.

Luxury skiPowder Byrne’s experience in the country provides an unrivalled depth of knowledge, with privately guided, fully bespoke journeys built on long-standing local partnerships and a seamless blend of cultural immersion and quiet luxury.

For all guests, Powder Byrne can not only craft the entire itinerary, but organise private ski tours, lessons, guiding and ground handling, and seamlessly transport guests throughout multiple resorts and destinations to ensure a diverse and unforgettable trip.

Luxury ski: The legendary powder of Hokkaido

Powder Byrne’s exclusive Hokkaido Ski Tour offers a once-in-a-lifetime, privately guided ski safari across one of the most sought-after regions in the world for powder skiing, promising light dry powder, consistent snowfall and incredibly varied terrain.

Japan’s northernmost island, Hokkaido is the ultimate destination for experienced skiers to chase deep turns, explore tree-lined runs and uncover untouched backcountry bowls, while enjoying luxurious Japanese hospitality at world-renowned resorts such as Niseko, Furano and Rusutsu. After a full day of skiing, guests can make the most of traditional Onsen hot springs, outstanding cuisine and soak up the breathtaking winter scenery.

Prices from £12,695 per person for a 7-night Powder Byrne ski tour in a range of 5* and 4* accommodation, based on double occupancy on a B&B basis, including pre-travel concierge, Powder Byrne Japan private guides in selected resorts and all transfers, with the option for Cat Skiing, Ski Touring and Private Mountain Guides.

Explore the hidden slopes of Tohoku

Powder Byrne has crafted an epic ski safari through Japan’s lesser known Tohoku region, where pristine powder, crowd-free slopes and authentic cultural charm can be found in abundance. Quieter than Hokkaido and only a bullet train ride from Tokyo, Tohoku doesn’t compromise on snow quality or terrain.

Guests will enjoy private transfers to Hoshino Resorts Nekoma Mountain, one of the largest ski areas in Japan, followed by the legendary Zao Onsen famed for its iconic ‘Snow Monster’ trees, sculpted into surreal shapes by the wind and cold. After a day on the slopes, guests can unwind in the traditional atmosphere of the Zao Onsen village with its mineral-rich hot springs. Powder Byrne’s handpicked accommodation blends comfort and authenticity, as well as curated dining experiences, while their local team ensures every detail is taken care of.

Prices from £11,465 per person for a 7-night Powder Byrne ski tour in a range of 5* and 4* accommodation, based on double occupancy on a B&B basis, including pre-travel concierge, Powder Byrne Japan private guides in selected resorts and all transfers, with the option for Cat Skiing, Ski Touring and Private Mountain Guides.

Explore Japan’s Lesser Known Volcanic South

Powder Byrne is not only known for its renowned ski excursions to Japan, but also offers summer adventures. Drawing on over three decades of experience in the country, their privately guided seven-night Kyushu tour explores the lesser-known volcanic south, showcasing dramatic landscapes from the steaming sulphur pools of Unzen Jigoku and the smouldering crater lake of Mount Aso to the ash-dusted shores of Sakurajima. Throughout, guests are immersed in the region’s rich onsen culture, with stays at secluded ryokan including the bamboo-grove retreat of Takefue and the riverside Myoken Ishiharaso.

Beyond the landscapes, the itinerary offers authentic cultural encounters at every turn, from ancient Shinto shrines and 400-year-old samurai streetscapes, to hands-on experiences such as Satsuma ware pottery painting and a traditional nine-mask drum performance. Guests can also delve into Japan’s feudal past at Shimabara Castle before the journey concludes amid the lush forest slopes of Kirishima, home to one of Japan’s oldest shrines.

Prices from £10,485 per person for 7 nights’ accommodation on a bed & breakfast basis, including sightseeing excursions, transfers via road and expert guides. Each Kyushu journey is seamlessly arranged, privately guided and tailored to each individual client. Available April to November.

Discover the Heart of Hidden Japan

Tohoku is one of Japan’s most captivating yet overlooked regions. A place where ancient pilgrimage routes wind through cedar forests, feudal traditions remain deeply rooted in daily life and the modern world feels very far away. Powder Byrne invites guests to experience it in the spring and summer months through a collection of hand-picked, deeply authentic encounters that most travellers will never have the opportunity to access.

Stay in a traditional ryokan with a private onsen, learn ancient culinary arts and ascend the sacred Mount Haguro alongside a local monk. Across the prefectures of Yamagata and Miyagi, the region reveals its character through samurai silk craft, shrine rituals and mountain hikes, all set against a cool, alpine landscape that offers a serene and refreshing contrast to the heat and pace of Japan’s major cities. For those seeking Japan beyond the guidebook, Tohoku is where the journey truly begins.

Prices from £7,495 per person for 7 nights’ accommodation based on two people on a  B&B basis in a selection of luxury and traditional accommodation.

City & Coastal Adventure: New Autumn Tour

Launching this year, Powder Byrne’s Autumn Tour combines some of Japan’s best city and coastal destinations to give guests a comprehensive yet diverse exploration of the country. Starting and ending in Tokyo, guests will encounter bullet trains, shrines, fish markets, tea houses, sake breweries and more as they are transported across Sendai, Matsushima, Kesennuma, Hanamaki Onsen, and Kyoto by a private guide.

Guests will be immersed in the Autumn seasonal shifts as they stroll through historic streets and indulge in some of the best cuisine and seafood that Japan has to offer, staying in a combination of traditional ryokans and luxury hotels. Thanks to its extent of private and exclusive experiences across the 10-day journey, this new itinerary truly brings together the history, culture, and culinary traditions for which Japan is renowned.

Prices from £8,499 per person for 10 nights’ accommodation in a selection of 5* & 4* properties, based on two people sharing on a B&B basis. 



Categories: News, Japan, Luxury ski and snowboard, Summer on the slopes

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