After many new projects were put on hold during the pandemic, Alterra Mountain Company has announced plans to invest $344 million in capital improvements for winter 22/23.
A spokesperson for the company said that this reaffirms Alterra’s dedication to enhance the guest experience at its 15 North American destinations and almost doubles the original financial commitment of $555 million over five years announced when the company was formed in 2018.
The venue for Jackson Hole’s recent ski launch in London’s Mayfair was so exclusive that Skier & Snowboarder magazine publisher Frank ‘Scoop’ Baldwin almost couldn’t find it.
After walking up and down Bruton Street several times looking for the Hakkasan restaurant he eventually stopped and sought the help of two men who were dressed like they should be auditioning for the lead roles in the Men in Black movie.
The Californian ski area of Squaw Valley Alpine Meadows has changed it’s name to distance itself from a word considered to be a racist and sexist slur.
The recently announced new name is Palisades Tahoe and was chosen to honour the resort’s history as a land of legends – home to freeskiing pioneers, Winter Olympians and cultural icons across more than seven decades of ski history. The change will bring both mountains of the former Squaw Valley and Alpine Meadows together under one unified name.