by Fashion Editor Clare Meaney
Don’t be put off by the headline. You don’t have to be a high end athlete to wear Kjus clothing, but dressing like an athlete does go a long way to making you feel – and therefore ski and snowboard – like an athlete.
One thing is for sure – if you’re looking for a high-end ski wear brand, Kjus is the way forward.
Launched by Lasse Kjus, an Olympic champion from Norway, and Didi Serena, an entrepreneur from Switzerland, this brand has expanded at every level and now has a choice for men, women and children.
For this season they’ve launched a brand new range called ‘show your colors’. It’s come a long way since its launch in 2000. In the early days the selection was fairly plain, but all that has changed – or should we say evolved. The same level of supreme quality has been maintained, but there is now an extensive range of styles and colours.
They really have spread their wings. In the A/W 19 collection Kjus has collaborated with former World Cup alpine ski racer Didier Cuche to create one the most technical jackets known to man. The features of this jacket are endless.
Some of this season’s offerings are pictured here, but for more information and prices go to the Kjus website by CLICKING HERE
Categories: Fashion