Protest FUN(D) launched in bid to help everyone ride more

Snowboarders of Solidarity

Protest Sportswear has introduced the Protest FUN(D) – an initiative designed to support non-profit organisations in the pursuit of their social goals, while also nurturing creative adventurers with boundless ideas.

The fund provides financial donations and focuses on two pillars: non-profit organisations and creative initiatives.

For years, Protest has supported the Dutch non-profit organisation Surf Project, which provides surfing lessons to children with Down syndrome, autism or ADHD. The Protest FUN(D) was born from Protest Sportswear’s mission ‘to help everyone ride more’ and the aim to support lesser-known non-profit organisations.

Understanding the challenges smaller non-profits face in gaining visibility, Protest changed their approach from actively seeking them out, to using their brand awareness and reach to draw attention to them.

Each quarter, Protest awards a new European non-profit with a one-time €10,000 donation. Non-profits can apply via the website to be eligible for these donations. The focus is on non-profits dedicated to people with disabilities, special needs, or life-changing situations, aligning with the mission of Protest Sportswear and the FUN(D).

The FUN(D) also supports individuals or groups in bringing the craziest and funniest projects to life, focusing on fostering outdoor fun. This includes projects like creating a mini-wave pool in the backyard, a rooftop snow slide, or sharing a camper for outdoor adventures. Applications can be sent in at any time, with Protest selecting multiple initiatives each year.

To kick off the FUN(D), the first non-profit organisation supported through this program is Snowboarders of Solidarity (S.O.S.), an organisation based in France. S.O.S. focuses on refugee snowboarders originating from politically unstable countries, helping them create a new beginning through snowboarding, aiding in their integration into their new communities. With their donation of €10,000 they can now, among other things, provide them with gear, clothing and snowboard lessons, help them learn French and pay for therapy to support their mental health.

Protest invites non-profits and creative thinkers with fun ideas to apply for the Protest FUN(D). To participate in the Protest FUN(D), review the terms and fill out the contact form on the website: Protest.eu/fund



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