PHOTO: Jim Wood, Ski Patrol Manager at Glenshee. © Stevie McKenna
On 10 February 2024, Helly Hansen, the global ski and outdoor brand trusted by professionals, will take part in the third annual International Ski Patrol Day (ISPD) to recognise ski patrollers and their extraordinary work to keep resorts open, safe, and fun for people of all ages and skill levels.
All mountain-goers are encouraged to come together on this day to show their appreciation for patrollers; from sharing a high-five to thank you messages and donations, there are endless opportunities on how to celebrate International Ski Patrol Day.
“At Helly Hansen, we take pride in outfitting over 55,000 professionals globally, including the unsung heroes of the mountain – ski patrollers. International Ski Patrol Day is our opportunity to express heartfelt gratitude for their unwavering dedication to safety,” says Joumana Løvstad, Chief Marketing Officer at Helly Hansen. “As we approach ISPD 2024, we’re thrilled to extend our support to ski and safety organisations through the ISPD kickback. Partnering with organisations globally, including FIPS and NWAC, our goal is to actively contribute to the vital work of ski patrol in ensuring a safer mountain for all.”
In support of ski patrollers everywhere, Helly Hansen will donate 5% of e-commerce sales and select retail store sales on 10 February 2024, to various ski patrol organisations internationally.
To further celebrate, the brand is also sharing additional resources featuring stories of patrollers around the globe – sharing a glimpse into their daily lives on the slopes, what it takes, and why they love it.
Helly Hansen encourages you to celebrate ski patrollers in your region this ISPD, using #skipatrolday on social channels. Learn more about how to participate at hellyhansen.com/
Categories: Club & Slope News, Equipment, News