Iglu’s biggest ever survey has found that while the use of AI for ski trip research has nearly quadrupled in a year, snow certainty and trusted advice still remain key to how Brits decide where to ski.
Ski survey
Ski Club of Great Britain reveals latest trends
A recent survey from the Ski Club of Great Britain and the Mountain Trade Network in partnership with Snow + Rock and Racoon Events has compared historical data and trends over the last few years – from before, during and after the Covid pandemic.