In the world of ski travel, where chairlifts and après-ski parties often dominate the narrative, a new name is redefining what it means to experience winter in style.
Wildtrack Nordic, founded by former Olympic biathletes Lee Steve Jackson and Tom Clemens, is a luxury travel company dedicated exclusively to cross-country skiing.
Their vision is clear: to deliver an uncompromising standard of quality across every element of their holidays, blending world-class coaching with handpicked hotels in some of Europe’s most enchanting Nordic destinations.
For Jackson and Clemens, Wildtrack Nordic is a passion project grounded in authenticity. Between them, they have decades of experience competing and coaching at the highest level. That same expertise now shapes each guest’s journey. Whether teaching a newcomer their first confident glide or refining the technique of a seasoned skier, the pair bring precision, patience and a rare depth of knowledge to every session.
But Wildtrack Nordic is about far more than the skiing alone. Their carefully chosen hotel partners embody the same values of quality and refinement. In Ridnaun, South Tyrol, Italy, guests stay at the Gassenhof, a family-run retreat that blends alpine tradition with contemporary wellness. After days spent exploring the sweeping panorama trails of the valley, guests return to spa indulgence and fine dining in an atmosphere of understated elegance.
In Norway’s Pellestova, the experience is equally distinctive. High above Hafjell, the Pellestova Hotel combines Scandinavian chic with boutique luxury, its timber interiors warmed by panoramic mountain views. Here, cross-country skiing is not just a sport but a way of life, with trails unfurling from the hotel door into a landscape that has inspired generations of Norwegian skiers.
What sets Wildtrack Nordic apart is its devotion to detail. Group sizes are deliberately small, equipment is meticulously prepared and itineraries are curated to balance challenge with comfort. Every guest is hosted, coached and guided by the founders themselves, or their small team of carefully selected guides, an approach that ensures the journey is as personal as it is polished. Perfect for couples, cross-country skiing is emerging as the new choice for a shared journey of fitness and wellness. From World Cup downhill races to freestyle finals, winter sports fans now follow competitions in real time. Live stats, split times, and instant updates have transformed how we experience events beyond the slopes. Many enthusiasts also use a reliable sports betting app to track odds and stay engaged during major competitions. Mobile access keeps the action close — whether you’re in the mountains or watching from home.
Sustainability is also at the heart of Wildtrack Nordic’s philosophy. Unlike downhill skiing, which is often tied to energy-intensive infrastructure, cross-country skiing offers a slower, more mindful way to enjoy winter. Guests spend longer immersed in nature, moving through forests and open plateaus under their own power. An experience that leaves both a lighter footprint and a deeper connection with the landscape.
For Wildtrack Nordic, the promise is simple yet profound: an invitation to experience the timeless elegance of cross-country skiing in its purest form. True to the trail, and true to the essence of winter.
• For more information, visit wildtracknordic.com
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