Snow Camp, the UK’s only national youth snowsports charity, is inviting companies across the UK to take part in the AJ Bell 3 Valley Rally 2026 – a unique end-of-winter team ski challenge that blends adventure, purpose and unforgettable mountain moments.
Returning to the stunning alpine resort of Val Thorens, France, on 12-15 April 2026, the AJ Bell 3 Valley Rally will see up to 30 corporate teams go head-to-head across six snowsport challenges, all in support of Snow Camp’s award-winning programmes helping young people from underserved communities turn their lives around.
PHOTO: MattConroyMedia
Teams of four compete across a range of mountain challenges including a team slalom, team biathlon, snow show hike, team distance challenge, zip wire challenge and ski orienteering – with no previous experience of these activities needed and with the focus being on having the most fun possible in the mountains whilst raising funds for a fantastic cause.
In the evenings, teams come together for fantastic apres ski, premium meals and relaxed networking, alongside entertainment and inspiration from Snow Camp’s young people, who share their stories with guests. The award-winning Hotel Le Fitz Roy, winner of the best ski hotel in France, provides the perfect home for the event, which is once again hosted by Snow Camp Patrons Chemmy Alcott, Jenny Jones, Graham Bell and Tim Warwood.
The AJ Bell 3 Valley Rally is a powerful way to strengthen team spirit and resilience through shared challenges, whilst also providing a fantastic opportunity to reward staff or clients with a world-class experience that gives back. The event enables networking with like-minded business leaders in a stunning mountain environment and directly support young people in the UK to gain life skills, qualifications and careers through Snow Camp’s award-winning programmes.
Dan Charlish, Founder of Snow Camp, said: “Every year, we’re inspired by the passion and generosity of the teams who take on the 3 Valley Rally. It’s the ultimate mix of competition, camaraderie, and cause. We are so grateful to every business who joins us, from Knight Frank to Delancey to AJ Bell – they all help raise the funds we need to help young people gain the confidence, qualifications and careers that can change their lives.”
- Dates: Sunday 12 – Wednesday 15 April 2026
- Location: Val Thorens, France
- Teams: 4 participants per team (corporate, friends, clients or partners – no experience in any of the activities is needed)
- Challenges: Six snow-based challenges across two action-packed days (Monday & Tuesday)
- Accommodation: 5-star Hotel Le Fitz Roy, Val Thorens, France
- Cost to enter: £600 per person
- Minimum fundraising target: £5,000 per team
All individual entries include lift passes, all six challenges, three après sessions with entertainment, two premium meals with wine, two hot lunches on the slopes, team bibs, medals, trophies and much more. Flights, transfers and rooms at Le Fitz Roy arranged separately.
All teams are fully supported by Snow Camp’s experienced events team, leaving participants free to focus on skiing, connecting and celebrating a shared purpose.
The 3 Valley Rally is proudly supported by AJ Bell, with event partners including Beaumier Hotels, Knight Frank, Prosneige Ski School, Val Thorens, Bar360 and Après Ski Bands. Together they help deliver an unforgettable experience that raises vital funds for young people.
Speaking about the 2025 event, Andy and Tracey Bell, of AJ Bell Trust, said: “This year’s challenge in Val Thorens was an unforgettable experience – full of fun, laughter and a great sense of camaraderie.
“Competing as a team in the snow brought out our best, but what truly stood out were the incredible young Snow Camp apprentices who guided us through the challenges.
“Their stories and final-night speeches gave us all a powerful insight into the life-changing work this charity does. We’re proud to support such an inspiring cause and we can’t wait to come back for the 2026 event.”
Places for the 2026 AJ Bell 3 Valley Rally are now open, with over 70% of team slots already filled. Businesses are encouraged to register early to secure their place.
• To find out more, or to register a team, visit: 3valleyrally.com or contact Dan Charlish (dan@snow-camp.org.uk) for further information or partnership opportunities.