WHEN it comes to ski boots, comfort and performance are equally paramount. Yet, a common gripe among skiers is that ski boots can be dreadfully uncomfortable.

Aching arches, blackened toenails, numb toes and ankle agony have historically hampered many skiers’ ability to enjoy their time on the slopes. As with any realm of life: Where there lies a problem, there lies a solution.

Roger Neiley saw firsthand how ill-fitting ski boots were discouraging people from heading to the ski hill, and so in 2006, he teamed up with other industry veterans to develop the Apex Ski Boot System with the aim of aiding skiers who simply couldn’t find that Cinderella fit, no matter how hard they tried.

The Apex Ski Boot System is coming soon to George Fisher in Keswick, which offers a full range of ski services including boot fitting, ski servicing, ski clothing and accessories.

For further information call 017687 721 178 or go to www.georgefisher.co.uk

Categories: Equipment