A SNOWSPORT England research project called ‘SlopeTracker’, which uses data from artificial and indoor snow slopes in England, has reported robust growth in domestic snowsports participation between 2011 and 2014.

The SlopeTracker reports also collects research from people using the slopes, and highlights of the market research include high rates of satisfaction and high rates of retention.

More than 65% of people said they would be ‘extremely likely’ to continue using the slope/ centre and that 53% of people would be likely to recommend the slope/ centre to a friend.

“We can only be encouraged by the findings of the SlopeTracker report which show increases in participation at slopes across England,” said Tim Fawke, Chief Executive of Snowsport England.

“This is the first SlopeTracker report to be published in what we see as a long term project. We hope that more slopes will be able to come on board and share data to make the report even more valuable, and make it an important tool for all our slopes and centres.

“The next report will be available in December and we hope will show the impact of Sochi 2014 and the buzz it created around the country.”

Categories: Club & Slope News